- Flexibility and Autonomy: Several people are beginning to demand autonomy in the way they manage their own time at the workplace. A flexible working schedule is another advantage of gig work since one can select the number of hours, their working hours and where they want to work. It is, therefore, most suitable to those using the platform in other capacities, such as professional, parental, or educational, among others.
- Digital Platforms: It is possible to note that people can easily find freelance, or gig works with the help of modern technologies and applications such as Uber, Upwork, DoorDash and others. Such portals are intermediaries between the employer and employee and alleviate some of the difficulties of the job search stage and offer access to a worldwide market.
- Economic Necessity: Increased cost of living, inflation and increases in uncertainties in employment have led people to seek side hustle in the gig economy. For some, especially during the and after COVID-19 crisis, gig economy work has become their only source of income during unemployment.
- Cultural Shift Toward Freelancing: In today’s era, individuals aged in their youth like the millennials and the generation Z have keyed largely into freelancing as a mainstay. self-organizing work, flexibility, work-life balance, autonomy, initiative, and free choice of working at different projects and on various things at the same time.
- Corporate Demand for Flexible Labor: Organizations are also putting pressure on the rise by insisting on engaging casual, short-term employees to cut on the costs of doing business due to variability of demand. Independent contractors can be a very advantageous proposition for businesses as having a pool of such workers keeps the process flexible and saves money on a full-time team.
“This genie is out of the bottle. We’re witnessing a large-scale shift in workforce attitudes, and traditional jobs may never again hold the same appeal” – Sara Sutton
